SRAM Apex: Ballin’ on a Budget

The 2011 SRAM Apex 10 speed came out last summer, but the long-term reviews of SRAM’s entry-level road group are just starting to come in. We’ve always been huge fans of SRAM’s road groups and we’re especially stoked about the high-performance, high-value Apex group. We currently stock seven road bikes with Apex – Specialized Allez, Tarmac, Secteur, Roubaix, Dolce, Ruby, and Crux – so it should go without saying that we’re pleased to hear that BikeRadar can confirm what we already know: SRAM Apex offers near-elite level performance at an entry-level price.

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2011 Specialized Allez Comp Apex

The 2011 Specialized Allez Comp Apex is a bike reborn. The Allez – one of Specialized’s longest running models – has always been a sporty, nimble roadie, but this season it’s become a true racer. Read More »

Specialized Dolce Elite Apex

The Specialized Dolce continues to offer a great starting point for women cyclist. Lightweight aluminum frame with a carbon fork provide a smooth, and quick ride. Read More »

Yokozuna Cables and Housing

This has been the year of small wonders at Bicycle Therapy. In an industry full of innovation and expensive upgrades three products have stood out and allowed us to offer notable upgrades to discerning customers at a low price. What more could you ask for in an economic recession? The first of these items was Francis Bolag’s Chain-L high mileage lubricant, which lives up to its 1000 mile claim and leaves even a thoroughly used drive train feeling new. Swiss Stop Black Flash brake pads followed shortly after. For $25 a cyclist can upgrade the contents of their brake cartridges and experience greater stopping power, improved modulation, and decreased rim wear, no joke!  Rounding out the trio are Yokozuna derailleur cables and housing, bringing us to the topic of this post.
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