Cipo would be proud: all 2012 Spring/Summer clothing is half off

None of us can ever hope to even get close to Mario Cipollini’s level of style – I mean, Cipo is a giant among men when it comes to looking good on and off the bike – but at least we can look better than every other rider on the road.

To that end, we’re putting all our Spring/Summer cycling clothing from 2012 on sale. Like, really on sale. 50% off on sale. That’s half off, if math isn’t your thing.

We’ve got lots of great jerseys, shorts, base-layers, and t-shirts from Capo and Specialized on sale for both men and women, so if you need to refresh your cycling wardrobe, come on down and get a little closer to Cipo.

Specialized’s Spring Classic Sale Event at Bicycle Therapy: Save up to $1000 on Roubaix, Tarmac, Venge, Amira and Ruby Bikes!

All 2012 Bikes On Sale: only four left!

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Fast Tires, Big Savings

Whether you enjoy riding hard pack trails, mixing up your commute, or just want the lightest MTB tire, we have just the thing for you. As a matter of fact, we have enough “fast” mountain bike tires that we are putting them on sale. Swing in soon and check out the discounts on some very sought after tires.

Kicking Rubber

Meet Bobby, the youngest member of our crew and the shop’s official tire inspector.

With the winter coming to an end and salty roads soon to be a thing of the past, Bobby wants to advise everyone to check their tires. Worn tires can contribute to more flats, poor handling and the rare blow out. Wet weather, low air pressure, and lots of riding break down the integrity of the tire’s rubber. Cracks on the sidewall as well as a worn, pitted, or squared treads are all evidence that the tire’s life is nearing the end.

Bobby has included a few illustrations below.

Happy riding, and be safe!

Big Travel, Big Wheels, Big Fun: the 2013 Specialized Enduro 29er

Big wheels aren’t just for XC trails any more. Specialized just announced the new Enduro Comp 29 SE, combining all the advantages of the 29in wheel with all the all-mountain-ness of the legendary Specialized Enduro.

The Enduro has always been the been the best choice for when you want to ride to the top only to bomb right back down, but if you’ve been holding out for a big wheels to go with your big travel bike, your time is now.

Worried about tires and wheels? Never fear. Specialized is rolling out 29in versions of their chunky Purgatory and Butcher tires to go along with their Roval Traverse and Traverse SL 29er wheelsets.

Big trails, big travel, big wheels, big fun.

UPDATE: BikeRumor, as always, has the best info on the new hotness. Check out the detail spec levels (S-Works and Expert Carbon versions announced!), photos, first ride impressions, and video here and here over at BikeRumor!

S-Card Financing: ride now when you want, pay when you want

If you’ve ever looked longingly at a hot new bike and known that while you can totally afford it, taking it home would mean running up your credit card balance or emptying out your checking account, we have a solution for you.

The S-Card – easy and affordable financing from Specialized and GE Money, now available at Bicycle Therapy – is a great way to take home the bike you want, when you want.

It’s a quick application process, you can even do it online, and once you’re approved you can buy anything in the shop with a simple six month same-as-cash deal. Make the minimum monthly payments, pay off the balance on time, and you just got your new bike without paying interest, maxing out your Visa card, or having to go on a ramen-noodle-only diet.

For more info just click on the links above or stop by the shop.

REDTAG Sale

When it comes to bikes, there’s the price, the sale price, and then there’s the price that’s so low that we can’t actually print it.

There are only a handful of 2012 bikes left, but what’s available is so far below MSRP that specifics can only be discussed in the shop, in person.

Shoe Sale at Bicycle Therapy: Save over $100 on shoes from Specialized and Shimano

Whether you’re looking to upgrade your cycling shoes some top-end kit or you’re looking to take your first plunge into the world of clipless pedal cycling, stop by and check out our selection of 2012 cycling shoes, all on sale. You can save over $100 on shoes from Specialized and Shimano, so regardless of your needs, we’ve got your shoes. Check out the models and pricing after the jump or just stop by the shop.

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2013 Specialized S-WORKS Road Shoes are in stock, so the 2012s gotta go.

Yup. They’re finally here. Like a lot of S-WORKS products, it’s hard to image how they could get any better, but leave it to the designers and engineers at Specialized to figure out how to make the best even better. The 2013 S-WORKS Road Shoes are indeed lighter, stiffer, and better fitting* than the previous generation. We have a couple of popular full-sizes in stock and we’ll be getting in more sizes and half sizes really soon. Check out the link for more info and stop by to check out the new hotness.

And as you might expect, with the arrival of the new 2013 S-WORKS Road shoes comes a sale on the 2012 shoes. The shoe that, as of a few weeks ago, was the lightest, stiffest, best-est shoe money could buy is now just $250 (regularly $360), so if you’re looking for an amazing shoe at an amazing price, come by and get yours. We also ave lots of other 2012 shoes on sale, from both Specialized and Shimano, so the S-WORKS kicks aren’t in the budget but you still need a great new riding shoe, we’ve got what you need.

*Please note that the fit of the 2013 shoes is significantly different than earlier versions, so we strongly recommend that you come in and try on the shoes before you buy a pair. Specifically, the new shoes seem to run a little bit bigger, so don’t be surprised if you go down up to a full size.