All 2011 Bikes on Sale Until They’re Gone: Save over $1000 on Specialized, Jamis, LOOK, and Orbea

We’re a couple of weeks into the new year, and if you’re a cyclist, you’ve probably resolved to ride more this year. As we all know, nothing makes those extra miles more fun than a new bike.

We’ve got all our 2011 bikes on sale until they’re gone. Specialized, Jamis, LOOK, and Orbea; as long as it’s a 2011 bike, it’s at least 25 – 35% off. Carbon road, 29er MTB, and simple bikes to get around town are all on sale.

Our stock list is after the jump, so “read more” to find your bike. We’ll keep this list as accurate as possible, but feel free to call, email, or stop in for more info.

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Specialized Propero II Helmet: high performance and style at a low price

Pop quiz! A good helmet:

A) Keeps you safe

B) Cools your head

C) Fits well

D) Looks great

E) All of the above

Pencils down. If you answered E) All of the above, you passed and you can go ride your bike. If you didn’t get the correct answer and/or you’re still reading in the hope of being better prepared next time, you should know a that a good helmets does A through D well. A great helmet does it all really well and does it at an affordable price. The Specialized Propero II is a really great helmet, but you don’t have to take our word for it.

BikeRadar.com just confirmed what we’ve known for a while now: The Specialized Propero II delivers level of performance and style that you’d expect from top-shelf lids like its big brother and Pro Tour favorite the Specialized S-WORKS Prevail, but at less than half the price. The Propero II, in addition to passing or exceeding all safety standards, features Specialized’s 4D cooling, ultra-adjustable retention and sizing systems, and styling so similar to the S-WORKS Prevail that you’ll fool your riding buddies for a long time. The best feature of the Propero II is that fact that even though it’s an incredible value for money, you’ll never be compromising performance and you’ll never regret your choice.

We’ve got the Specialized Propero II in stock in all sizes and colors, so stop by soon to get yours.

Specialized Romin: The Evolution of Body Geometry Saddles

BikeRumor just published a really fantastic post in which they interview Dr. Roger Minkow (the inventor of the original Body Geometry saddles back in 1999) about the evolution of the Specialized Romin BG saddle. The Romin, in many ways, is the culmination of everything Dr. Minkow and Specialized have learned about building saddles that improve the rider’s experience.

Men’s Journal just recognized the 2012 Romin Evo in their annual “Gear of the Year” list, CyclingNews.com recently gave the Romin Pro a perfect 5 out of 5 star score, and all this just confirms what we’ve known since the original Romin debuted a few years ago: it’s revolutionary saddle that delivers unprecedented performance and comfort while maintaining blood flow and eliminating pressure better than any saddle before. We’ve got the Romin in stock in multiple versions and widths, so if you want to try the best BG saddle yet, stop by the shop for a test ride.

2012 Specialized Tarmac SL4: Nothing is Stiffer and Lighter. Now at Bicycle Therapy

2012 is shaping up to be quite the year for Specialized. The Venge was introduced on a Wednesday this past spring and was promptly ridden to victory at Milan-San Remo, the Amira got a complete redesign to make the best women’s race bike even better, and now we’ve got the 2012 Tarmac SL4.

The Tarmac has won the Tour de France, the Giro d’Italia, the Tour of Flanders, and hundreds of other races since it’s debut half a dozen years ago. It’s gone through a lot of changes since 2005, but the Tarmac has always distinguished itself has being the best combination of the most sought-after attributes. Specialized, as it so often does, distilled the description of the bike down to its essence: Nothing is Stiffer and Lighter.

The new 2012 Tarmac SL4 continues the tradition of innovation by increasing overall torsional stiffness, decreasing the total weight of the frameset, but the icing on the cake is that the engineers in California somehow managed to do all that while make the bike more vertically compliant, aka more comfortable.

If you’re into numbers and graphs, check out the info below. You can find a lighter bike, you can’t find a stiffer bike, and definitely can’t find a lighter and stiffer bike. Combine this winning combo with handling that’s second to none and comfort rarely seen on a competition bike, and you’ve got what might be the best road bike, ever. If you want to find out what this kind of performance feels like, stop by the shop for a test ride and/or spend a day one of our demo Tarmacs.

2012 Specialized & Jamis Demo Bikes: Test the Best at Bicycle Therapy

The 2012 bikes are coming in fast, so it’s only right that we have 2012 demo bikes. We have four models to choose from this year, so whether you’re looking for a new speed machine, an all-day endurance ride, or a fast off-road whip, we’ve got you covered. Check out the demo models and info after the jump and stop by when you’re ready to test the best.

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Cyclocross Tubulars – Choose Your Weapon

Specialized has made no secret of their designs on the cyclocross world. They’ve tinkered with their CX bikes, and they really threw down the gauntlet with the Crux. Specialized continues to stock their quiver for the 2011/2012 CX season with a full line-up of high-performance cyclocross tubular tires. We have all three Specialized CX tubulars in stock, so check out the info below and then come in to get what you need. Read More »

This One’s for the Ladies: 2012 Specialized Amira and Myka 29

Specialized has always made some of the best bikes out there, but most recently, they’ve really broken away from the pack by designing some amazing bikes for women. By recognizing that there are some significant and common differences between male and female riders beyond average height, Specialized Women’s Bikes not only fit many female riders better than other brands, they also ride and handle better. Women specific frame and suspension designs combined with smart components packages make for bikes that are uncompromisingly designed for the needs and wants of all female riders. The trend continues for 2012 and we’re proud to have some new women’s specific 2012 bikes at the shop: the 2012 Amira Apex and Myka Sport Disc 29.

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Specialized Propero: Great Helmet, Outstanding Value

One of the most common questions we get at the shop is, “How much better are the expensive helmets than the $30 helmets?” It’s a great question. All the helmets pass the same safety standards, they all look kinda the same, so why would someone spend up to seven times more? Once we explain that the more expensive helmets are lighter, better ventilated, and better fitting, we almost certainly get the next question, “Ok, so which is the best one?” It’s hard not to say that the Specialized Propero is the best bang for buck.

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2012 Specialized Amira: a true race bike, built for women from the ground up

2012 Specialized S-WORKS Amira, all black

The Specialized Amira – a true race bike, designed for women from the ground up – debuted in 2010, but it’s getting some big time changes for 2012. Taking cues from both the Roubaix SL3 and the Tarmac SL3, the new Amira is lighter and stiffer that the first generation.

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Lord Vader, your bike is in stock.

We know it’s a tired reference, but c’mon: if Darth Vader had a bike, it’d be a Project Black 2012 Specialized S-WORKS Venge. Hopefully in a 56, cuz that’s what we have in stock. Read More »