All 2011 Bikes on Sale Until They’re Gone: Save over $1000 on Specialized, Jamis, LOOK, and Orbea

We’re a couple of weeks into the new year, and if you’re a cyclist, you’ve probably resolved to ride more this year. As we all know, nothing makes those extra miles more fun than a new bike.

We’ve got all our 2011 bikes on sale until they’re gone. Specialized, Jamis, LOOK, and Orbea; as long as it’s a 2011 bike, it’s at least 25 – 35% off. Carbon road, 29er MTB, and simple bikes to get around town are all on sale.

Our stock list is after the jump, so “read more” to find your bike. We’ll keep this list as accurate as possible, but feel free to call, email, or stop in for more info.

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Shimano Cycling Shoes Sale: Save up to $200

We’ve said it before and we’ll say it again, shoes are by far one the easiest, least expensive, and most effective way to improve your experience on the bike. Shoes that are comfy, stiff, and light will make you happier and faster. Period.

If you want an upgrade or you just need a new pair, come by and check out our sale on Shimano Cycling Shoes. Take over 50% off MSRP, which can mean savings up to $200! Carbon soles with heat-moldable uppers, ultra comfy and stiff shoes for $50, women specific fits for $60 or less? What more could you want? Hit “Read More” for models and pricing, or just come by the shop.

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The Last Orbea: Save $1000. Really.

The last Orbea? Yup, the last Orbea. And you know the last one gets the best price. Like, $1000 below MSRP kinda price. If you’re looking for a great bike and an amazing deal (and you ride a 51), look no further than the 2010 Orbea Onix TTG.

The Onix is a classic euro road bike in the best sense; it’s agile yet stable, fast yet smooth, and eye-catching yet understated. The Onix TTG features quick, light, and reliable performance from its 9-speed Shimano Tiagra group, but the real treasure of this bike is the frameset. The Onix is  full carbon Toray 700 carbon frame that’s super upgrade-friendly and will be faithful companion for years and years.

But let’s get down to brass tacks. The original manufacturer’s suggested retail price was $1999. It was a fair price for a great frame with a solid kit, but we’ve got it on sale for $999. That’s $1000 less than you would have paid for the same bike 2 years ago.

So that’s it! If you need bike – heck, even if you were kinda thinking about a bike – you can’t beat this deal. Stop by for test ride.

2012 LOOK Cycles: Coming Soon to Bicycle Therapy

We brought LOOK Cycles into the shop for the 2011 model year and the reception has been fantastic. There’s something almost indescribable about how a LOOK bike feels that separates it from the pack. They’re smooth, light, lively, quick, and they just make you want to keep riding.

LOOK bikes not only ride really well, they look amazing too.  LOOK has been making carbon fiber frames longer than anyone, and their bikes really wear their innovations on their proverbial sleeve. The really cool thing is that even though the technological advances are easily readable, the bikes have a timelessness to them soon you know they’ll always look great.

The game remains the same for 2012. LOOK is sticking with their 2011 frame sets, but updating them with refined paint schemes and great components. We’ll have a lot the 2012 models in the shop soon, so check them out after the jump and stop by, call, or email for more info.

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2012 Specialized & Jamis Demo Bikes: Test the Best at Bicycle Therapy

The 2012 bikes are coming in fast, so it’s only right that we have 2012 demo bikes. We have four models to choose from this year, so whether you’re looking for a new speed machine, an all-day endurance ride, or a fast off-road whip, we’ve got you covered. Check out the demo models and info after the jump and stop by when you’re ready to test the best.

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Allez means GO and the 2011 Specialized Allez Sport Means Business

We hate to say it, but there was a time, not too long ago, that $900 didn’t buy much bike. We don’t mean to imply that entry level bikes were bad, but they weren’t great. Great bikes can be lots of things: surprisingly good, more than the sum its parts, stylish, but more than anything a great bike has an x-factor, a personality, something special that gets under your skin and makes you think, “Oh, okay. I get it.” The 2011 Specialized Allez Sport is a great bike, but more importantly, it’s a great bike that costs $940.

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Shimano Road Tubeless Wheels

Take it from us, the local bike shop, there is no better feeling than telling somebody, “This is the best solution, no doubt.” The peace of mind that comes from telling a customer that they are getting the best product available is great thing. These products are few and far between, and the Shimano Road Tubeless wheelsets are some of the few. Read More »

Yokozuna Cables and Housing

This has been the year of small wonders at Bicycle Therapy. In an industry full of innovation and expensive upgrades three products have stood out and allowed us to offer notable upgrades to discerning customers at a low price. What more could you ask for in an economic recession? The first of these items was Francis Bolag’s Chain-L high mileage lubricant, which lives up to its 1000 mile claim and leaves even a thoroughly used drive train feeling new. Swiss Stop Black Flash brake pads followed shortly after. For $25 a cyclist can upgrade the contents of their brake cartridges and experience greater stopping power, improved modulation, and decreased rim wear, no joke!  Rounding out the trio are Yokozuna derailleur cables and housing, bringing us to the topic of this post.
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