Cipo would be proud: all 2012 Spring/Summer clothing is half off

None of us can ever hope to even get close to Mario Cipollini’s level of style – I mean, Cipo is a giant among men when it comes to looking good on and off the bike – but at least we can look better than every other rider on the road.

To that end, we’re putting all our Spring/Summer cycling clothing from 2012 on sale. Like, really on sale. 50% off on sale. That’s half off, if math isn’t your thing.

We’ve got lots of great jerseys, shorts, base-layers, and t-shirts from Capo and Specialized on sale for both men and women, so if you need to refresh your cycling wardrobe, come on down and get a little closer to Cipo.

All 2012 Bikes On Sale: only four left!

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REDTAG Sale

When it comes to bikes, there’s the price, the sale price, and then there’s the price that’s so low that we can’t actually print it.

There are only a handful of 2012 bikes left, but what’s available is so far below MSRP that specifics can only be discussed in the shop, in person.

Thanks! You made the weekend sale a big success.

Thanks to everyone who came in over the weekend and took advantage of our Black Friday Saturday Sunday Sale. We can never overstate how much we appreciate your patronage and support.

While we won’t have the exact same screaming deals available after today, we still have a bunch of great 2012 bikes, apparel, and accessories on sale, so stop by soon. Thanks again, and be safe out there!

BLACK FRIDAY + SATURDAY + SUNDAY SALE: everything in the store is on sale all weekend long

Shoe Sale at Bicycle Therapy: Save over $100 on shoes from Specialized and Shimano

Whether you’re looking to upgrade your cycling shoes some top-end kit or you’re looking to take your first plunge into the world of clipless pedal cycling, stop by and check out our selection of 2012 cycling shoes, all on sale. You can save over $100 on shoes from Specialized and Shimano, so regardless of your needs, we’ve got your shoes. Check out the models and pricing after the jump or just stop by the shop.

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2013 Specialized S-WORKS Road Shoes are in stock, so the 2012s gotta go.

Yup. They’re finally here. Like a lot of S-WORKS products, it’s hard to image how they could get any better, but leave it to the designers and engineers at Specialized to figure out how to make the best even better. The 2013 S-WORKS Road Shoes are indeed lighter, stiffer, and better fitting* than the previous generation. We have a couple of popular full-sizes in stock and we’ll be getting in more sizes and half sizes really soon. Check out the link for more info and stop by to check out the new hotness.

And as you might expect, with the arrival of the new 2013 S-WORKS Road shoes comes a sale on the 2012 shoes. The shoe that, as of a few weeks ago, was the lightest, stiffest, best-est shoe money could buy is now just $250 (regularly $360), so if you’re looking for an amazing shoe at an amazing price, come by and get yours. We also ave lots of other 2012 shoes on sale, from both Specialized and Shimano, so the S-WORKS kicks aren’t in the budget but you still need a great new riding shoe, we’ve got what you need.

*Please note that the fit of the 2013 shoes is significantly different than earlier versions, so we strongly recommend that you come in and try on the shoes before you buy a pair. Specifically, the new shoes seem to run a little bit bigger, so don’t be surprised if you go down up to a full size.

2012 Carbon Road Bike Clearance Sale: save BIG on LOOK and Jamis

All our 2012 LOOK and Jamis carbon road bikes are on sale, so if you’re looking for a dream bike at a reality price, call, email, or just stop by the shop.

2012 LOOK 586 UD Ultegra | List: $3900 | Sale: $2700

Size(s) available: 53cm/MD, 55cm/Large

2012 LOOK 566 105 Mix | List: $2400 | Sale: $1700

Size(s) available: 53cm/MD, 55cm/LG, 57cm/XL

2012 Jamis Xenith Pro Di2 | List: $4000 | Sale: $2500

Size(s) available: 54cm/MD, 56cm/Lg

2012 Jamis Xenith Comp | List: $1975 | Sale: $1575

Size(s) available: 51cm/SM, 54cm/MD, 56cm/LG

Demo Bikes: out with the old, in with the new!

As we do every year, we’re bringing in a fleet of new road and mountain demo bikes. We have more demo bikes than ever for 2013, including the all-new Camber Comp 29 new full suspension 29er model, the all-new new Roubaix SL4 Expert endurance road bike, the carbon frame full suspension Epic Expert Carbon 29, and for the first time ever, the all-new Ruby Comp women’s specific road bikes. Check out the new models after the jump and stop by to take out one of the new 2013 demo bikes.

Bringing in so many new demo bikes also means that we’re getting rid of our 2012 demo fleet. Whether you’re looking for a thoroughbred XC MTB racer, an all-day road bike, or a pro-level road racer with cutting-edge electronic shifting, we’ve got your bike and it’s way, way below the list price. Check the sale models below and come in, call, or email for more info.

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Bicycle Therapy SUMMER SALE: save BIG on select bikes

Life is full of choices – chocolate or vanilla, Wildwood or Ocean City, road or mountain – and often, when shopping for your new bike, that choice is between instant gratification and saving money. Do you buy the bike you want now, now? Or do you wait until it goes on sale sometime in the off-season and hope that the money you’ll save is worth the time you weren’t riding that sweet new machine.

Not this summer. Bicycle Therapy is holding it’s first ever mid-season Summer Sale, so now you can get the bike you want and save some serious money too. You can save BIG on bikes from Specialized, Jamis, LOOK, and Globe, so whether you want a fast new road bike, a new MTB, or just a really nice bike to get around town, over 30 different 2012 models have been marked down, so nearly everything is on sale. For specific bikes and pricing, call, e-mail, or just stop by.

The Bicycle Therapy Summer Sale: it’s like finding out you can get chocolate and vanilla swirled together, or discovering cyclocross bikes; kind of the the same thing.

We’ve listed some great bikes after the jump, but for more, just come by the shop.

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