Win a Free Bike! For real.

What’s better than a new bike? A free new bike.

We’re giving away a free bike on June 1st, and if you want a shot at it, all you have to do is sign up for our email list. If you’re already on the list, you’re already in the game, but if haven’t signed up for our emails yet, you should really do it. Like, now. More info and fine print after the jump.

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All 2012 Specialized Roubaix SL3 models on sale: save up to $800

Paris-Roubaix, perhaps the most famous and most demanding one-day cycling race of the year, was this past weekend. If you’re a cycling fan, you probably spent your Sunday morning with your jaw on the floor, watching Tom Boonen just ride away from the field aboard his Specialized Roubaix and take his record-tying fourth win in the event.

It was a masterful performance, and to celebrate Tommeke’s big win, we’re putting all our 2012 Specialized Roubaix SL3 bikes on sale.* In addition to the 2012 SL3 bikes, we’ve still got two 2011 Specialized Roubaix SL2 Apex bikes on sale. If it’s in stock, it’s on sale. The list of available bikes is after the jump, so check it out, come see them in person, and find out why nothing is smoother is faster.

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2012 LOOK Cycles: now in stock at Bicycle Therapy

We brought LOOK Cycles into the shop for the 2011 model year and the reception has been fantastic. There’s something almost indescribable about how good a LOOK bike feels that separates it from the pack. They’re smooth, light, lively, quick, and they just make you want to keep riding.

LOOK bikes not only ride really well, they look amazing too.  LOOK has been making carbon fiber frames longer than anyone, and their bikes really wear their innovations on their proverbial sleeve. The really cool thing is that even though the technological advances are easily readable, the bikes have a timelessness to them soon you know they’ll always look great.

The game remains the same for 2012. LOOK is sticking with their 2011 frame sets, but updating them with refined paint schemes and great components. We have a lot the 2012 models in the shop now, so check them out after the jump and stop by, call, or email for more info.

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All 2011 bikes are…SOLD OUT!

Well, it’s finally happened: all our 2011 bikes are sold. If you slept on the clearance sale, that’s a bummer, but if you’re still shopping for a new bike, we’ve got lots of 2012 bikes that are great values for money and we’ve got a few current model year bikes on sale too. Specifically, all our 2012 Specialized Roubaix SL3 and Globe Daily 1 bike are about 10% off. Long story short, come by anytime to check out our selection and we’re sure you’ll find the perfect bike.

2012 Specialized Tarmac SL4: Nothing is Stiffer and Lighter. Now at Bicycle Therapy

2012 is shaping up to be quite the year for Specialized. The Venge was introduced on a Wednesday this past spring and was promptly ridden to victory at Milan-San Remo, the Amira got a complete redesign to make the best women’s race bike even better, and now we’ve got the 2012 Tarmac SL4.

The Tarmac has won the Tour de France, the Giro d’Italia, the Tour of Flanders, and hundreds of other races since it’s debut half a dozen years ago. It’s gone through a lot of changes since 2005, but the Tarmac has always distinguished itself has being the best combination of the most sought-after attributes. Specialized, as it so often does, distilled the description of the bike down to its essence: Nothing is Stiffer and Lighter.

The new 2012 Tarmac SL4 continues the tradition of innovation by increasing overall torsional stiffness, decreasing the total weight of the frameset, but the icing on the cake is that the engineers in California somehow managed to do all that while make the bike more vertically compliant, aka more comfortable.

If you’re into numbers and graphs, check out the info below. You can find a lighter bike, you can’t find a stiffer bike, and definitely can’t find a lighter and stiffer bike. Combine this winning combo with handling that’s second to none and comfort rarely seen on a competition bike, and you’ve got what might be the best road bike, ever. If you want to find out what this kind of performance feels like, stop by the shop for a test ride and/or spend a day one of our demo Tarmacs.

2012 Specialized & Jamis Demo Bikes: Test the Best at Bicycle Therapy

The 2012 bikes are coming in fast, so it’s only right that we have 2012 demo bikes. We have four models to choose from this year, so whether you’re looking for a new speed machine, an all-day endurance ride, or a fast off-road whip, we’ve got you covered. Check out the demo models and info after the jump and stop by when you’re ready to test the best.

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2012 Jamis Bikes: In Stock at Bicycle Therapy

At long last, we’ve got the 2012 Jamis Bikes in stock. There have been some really nice adds and upgrades for the new model year – Ultegra Di2 Xenith for $4K?! – so check out the new bikes below and stop in, email, or call for availability. 

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Specialized Tarmac Elite Apex wins 2011 Bicycling Magazine Editor’s Choice Award

Well, it looks like when you make a great bike, you get might just win an award. We’ve been hyping the 2011 Specialized Tarmac Elite Apex as an enveloping pushing ride; a true entry-level carbon road bike that doesn’t compromise in terms of ride, handling, or performance. Now it looks like the rest of the industry is starting to take notice. Bicycling Magazine just announced that the Tarmac Elite Apex is their Editor’s Choice for Best Recreational Road Bike. Whether you’re looking for an affordable carbon race bike or an all day ride won’t leave you wanting for something a little faster, this is a bike worth considering. We have it in stock in all sizes, so come by and ride an Editor’s Choice.

Ride Blue at Bicycle Therapy

April 2011 VeloNews Aero Bike Test: Blue AC1SL

In case you haven’t heard, Bicycle Therapy is now the area’s only dealer for Blue Competition Cycles. Blue has been absolutely killing it in the Tri/TT, Cyclocross, and Aero Road markets with their high tech, high value, and high speed bikes. Whether you need a top end weapon for your next event or a rugged CX race machine, Blue has your ride. Most recently, the Blue AC1SL Aero Road bike took a close second in the VeloNews Aero Bike Test. Not bad for a little company out of Norcross, Georgia.

If you’re interested in seeing what hundreds of  hours of wind tunnel testing can do for you, we have the AC1 aero road bike available to demo in a size ML (56cm). Take the AC1 out on your favorite ride, get down in the drops and you’ll soon realize the joys of a road bike that slips through the air a little easier.

2011 Blue AC1 w/SRAM Force

Are you the kind of rider that seeks the trail less travelled when the leaves and temperature start to drop? Then check out Blue’s full line of cyclocross bikes. If you want budget racer that can take the abuse of full CX season and not abuse your wallet, look no further than the Blue Norcross SL. $600 for the frameset or $1700 for a complete SRAM Apex build, you can’t beat the value of this bike. Lightweight 7000 series double butted aluminum frame, full carbon fork with a tapered steer tube (1 1/8″ – 1 1/2″), and BB30 press-in bottom bracket. That’s a lot of kit for not a lot of money.

2011 Blue Norcross SL w/SRAM Apex

It doesn’t matter what kind of rider you are, Blue and Bicycle Therapy have you covered like a blanket.

Matt Goss wins Milan-San Remo on the new S-WORKS + McLaren Venge

So, uh, remember that bike that Specialized announced on Wednesday? Well, Matt Goss from HTC-Highroad just rode it to victory in the 2011 Milan-San Remo Spring Classic! We’ll check the record books, but this might be the first time a bike was ridden to victory in it’s debut race. One-for-one, batting 1000, however you want to say it, the new Venge is off to an amazing start.