Posted: February 1st, 2012 | Filed under: Featured, On Sale, Products, Sale, Shoes Apparel Helmets | Tags: mo7, mo76, r076, r077, r086, r132, r133, r240, Sale, Shimano, shoes, wm50 | No Comments »

We’ve said it before and we’ll say it again, shoes are by far one the easiest, least expensive, and most effective way to improve your experience on the bike. Shoes that are comfy, stiff, and light will make you happier and faster. Period.
If you want an upgrade or you just need a new pair, come by and check out our sale on Shimano Cycling Shoes. Take over 50% off MSRP, which can mean savings up to $200! Carbon soles with heat-moldable uppers, ultra comfy and stiff shoes for $50, women specific fits for $60 or less? What more could you want? Hit “Read More” for models and pricing, or just come by the shop.
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Posted: February 1st, 2012 | Filed under: Featured, Products, Shoes Apparel Helmets, Specialized, Uncategorized | Tags: helmet, helmets, propero, propero 2, propero II, specialized, specialized propero 2, specialized propero II | No Comments »

Pop quiz! A good helmet:
A) Keeps you safe
B) Cools your head
C) Fits well
D) Looks great
E) All of the above
Pencils down. If you answered E) All of the above, you passed and you can go ride your bike. If you didn’t get the correct answer and/or you’re still reading in the hope of being better prepared next time, you should know a that a good helmets does A through D well. A great helmet does it all really well and does it at an affordable price. The Specialized Propero II is a really great helmet, but you don’t have to take our word for it.
BikeRadar.com just confirmed what we’ve known for a while now: The Specialized Propero II delivers level of performance and style that you’d expect from top-shelf lids like its big brother and Pro Tour favorite the Specialized S-WORKS Prevail, but at less than half the price. The Propero II, in addition to passing or exceeding all safety standards, features Specialized’s 4D cooling, ultra-adjustable retention and sizing systems, and styling so similar to the S-WORKS Prevail that you’ll fool your riding buddies for a long time. The best feature of the Propero II is that fact that even though it’s an incredible value for money, you’ll never be compromising performance and you’ll never regret your choice.
We’ve got the Specialized Propero II in stock in all sizes and colors, so stop by soon to get yours.
Posted: September 30th, 2011 | Filed under: Accessories, Featured, Products, Shoes Apparel Helmets | Tags: bibs, capo, jersey, kit, shorts, team | 2 Comments »

It’s a new day, it’s a new dawn, and we’ve got new team kits coming in. There are some great new sponsors – Melitta Coffee, Bravo Building Services, Specialized – and now we’re working with Capo. The kits look amazing (check out the proofs below) and they feature the same upgraded chamois that we have in our 20th Anniversary kits.
We know the kits have been out of stock for a while, so we’ve got a deal for all you out there that have been patiently waiting. The full kits will go for $225, but if you pre-order the kit and put down a 50% deposit by 5:00pm on Friday the 7th, you’ll get the it for $200. It’s that easy. Place your order before the deadline and save $25. Check out the proofs after the jump and call, stop in, or email to place your order and/or ask any questions.
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Posted: September 30th, 2011 | Filed under: Accessories, Featured, Shoes Apparel Helmets | Tags: cap, cycling cap, rothera, wool | No Comments »

It’s funny how the little things in life can make or break a ride. A good cycling cap is one of those little things. A well-made, trusty, comfy cap can keep sun, rain, and perspiration out of your eyes, and most important, keep you looking good. There are many people out there, myself included, that are constantly searching for not just a good cap, but a great cap. Rothera Cycling makes a truly great cycling cap, and now you can get yours at Bicycle Therapy.
Hate to say it, but the cold and the wet are coming soon, so if you need a cap, come by and grab one. Rothera caps are all handmade in Philadelphia, reversible, and are made with technical (wicking, water-resistant, wind-proof) and/or wool fabrics. Check out some models and pricing after the jump.
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Posted: September 22nd, 2011 | Filed under: Featured, Sale, Shoes Apparel Helmets, Uncategorized | Tags: apparel, capo, Sale | 2 Comments »

Don’t call it an end-of-the-season sale – perish the thought! – instead, think of it as a there’s-still-lots-of-great-riding-left-so-I-better-get-some-fresh-clothing-sale. We’ve got Capo Tomba and Turismo Jerseys and Bib Shorts on sale, so come by, check out some the nicest cycling apparel available, and save a few bucks while you look your best for the Fall. Check out availability and pricing after the jump.
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Posted: August 17th, 2011 | Filed under: Featured, Products, Shoes Apparel Helmets | Tags: bicycle Therapy, online, t-shirts | No Comments »

If you’ve ever been to the shop – I guess it’d be a little odd if you were reading this and you’d never been here – you’ve seen the Bicycle Therapy T-Shirts we wear. They’re comfy, they look good, and now you can buy without ever leaving your couch.
For just $20 plus shipping, you can own a Bicycle Therapy T-Shirt. Printed on American Apparel Men’s and Women’s Fine Jersey Ts, these shirts are really nice and last a really long time. They’re available in the above colors (Truffle, Navy, and Brown) as well as “Lieutenant” (kind of cool gray/green). Please see the size charts after the jump and then call or email to place your order. Thanks!
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Posted: July 11th, 2011 | Filed under: Featured, Product Reviews, Products, Shoes Apparel Helmets | Tags: helmet, propero, specialized | No Comments »

One of the most common questions we get at the shop is, “How much better are the expensive helmets than the $30 helmets?” It’s a great question. All the helmets pass the same safety standards, they all look kinda the same, so why would someone spend up to seven times more? Once we explain that the more expensive helmets are lighter, better ventilated, and better fitting, we almost certainly get the next question, “Ok, so which is the best one?” It’s hard not to say that the Specialized Propero is the best bang for buck.
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Posted: February 5th, 2011 | Filed under: Featured, Products, Shoes Apparel Helmets | Tags: 2011, anniversary, apparel, capo | No Comments »

Bicycle Therapy celebrated its 20th Anniversary late last year, so to celebrate, we’re ordering a very special limited-edition commemorative kit from Capo Apparel. Based on the beautiful and high-performance Capo Monza line, our 20th Anniversary kit will not only look good, it’ll probably be some of the nicest cycling clothing you’ve ever worn. All kits are pre-order and pre-pay only, so if you want one, please get in touch by the February 14th deadline.  Please see the sizing chart after the jump for fit info.
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Posted: January 12th, 2011 | Filed under: Featured, Products, Shoes Apparel Helmets, Specialized | Tags: 2011, BOA, road, road bike, road shoe, S-WORKS, specialized | No Comments »

There’s a special moment when a rider tries on a pair of S-WORKS shoes for the first time. After snugging down the enclosure, they sit back, smile, and usually say something like, “Wow. I mean…wow. That’s cool.” We know exactly what they mean, even if they can’t articulate it. Read More »
Posted: January 11th, 2011 | Filed under: Featured, Products, Shoes Apparel Helmets | Tags: 2011, apparel, capo | No Comments »

Capo Apparel. I mean, it’s just so cool. Capo managed to accomplished what so many clothing companies have failed at: offer high performance, high value cycling apparel that looks PRO. Read More »
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