The 2nd Annual Historic Riverton Criterium: More Better for 2012

The 2nd Annual Historic Riverton Criterium (HRC) is on! All the action will be on Sunday, June 10th in beautiful Riverton, NJ. If you were there last year, you know how good it was. The stakes were high, the level of competition was even higher, and to be honest, we couldn’t have asked for a better day of racing. This year’s race will be even bigger with more racers, more sponsors, more prizes, more fun, more better!

If you want to mix it up  and try to make the podium, head over to the race registration page on BikeReg. All the pertinent info is there, but to sum it up, the first race will be the Cat 4s at 1:00pm, followed by a kids race, the Masters 35+, an older kids race, and finishing up the day with the CAT 1/2/3 race. Even if you don’t win, take comfort in knowing that proceeds from the race go to support the Riverton Free Library.

One of the great additions for the HRC 2012 will be the crew from SRAM Neutral Race Support. SRAM NRS will be there to aid the racers with top notch technical expertise and equipment, so if something goes wrong, the riders will have the best in the country helping to get them back in the race. The SRAM NRS crew is super nice, so even if you’re not racing, just stop by and say hi.

Another new feature the HRC 2012 will be the Specialized Test the Best demo truck. If you’re looking for your next bike and you want to see just how good a Specialized ride can be, bring your gear and ID and have some fun. Check out the Test the Best Road East page for more info or just put it in on your calendar.

If you just want a great excuse to get out of the city and enjoy the festivities, “like” the Historic Riverton Criterium on Facebook, then mark your calendar and get ready.

We’ll provide more updates and info as they come, but in the mean time, check out the links and stop by the shop.

Bicycle Repair Classes now at Bicycle Therapy: Confidence Building Workshops for all Riders

We are happy to announce that we will begin to offer weekly repair and maintenance classes on Sunday mornings from 9:00 am to 11:00 am. Beginning on June 17th you are invited to join Bicycle Therapy veterans Josh Robeson and Dawn Riddle for hands-on instruction.

The classes are broken up into four topic specific sessions covering everything from flat tire repair to chain installation and gear adjustment.

The first class is a “Roadside Repair” course intended to prepare you for small emergencies such as flat tires and chain derailment. The class costs $15 which includes a set of tire lever, a patch kit and an inner tube.

The second, third and fourth classes are for the more mechanically advanced cyclist, as well as those who have completed the roadside repair course. The topics covered are:

• Brakes – Cable lubrication, pad replacement, and brake adjustment.
• Derailleurs – Adjustment, trouble shooting, and lubrication.
• Chain and drive train – Removal, installation, and cleaning techniques.

These classes will be held on June 24th, July 1st, and July 8th and are offered only as a complete package. The fee is $45 for all three and includes a chain tool, master link pliers, lubricant, and cleaning solution.

Space in the classes is very limited so please call (215)735-7849 and register soon.

Win a Free Bike! For real.

What’s better than a new bike? A free new bike.

We’re giving away a free bike on June 1st, and if you want a shot at it, all you have to do is sign up for our email list. If you’re already on the list, you’re already in the game, but if haven’t signed up for our emails yet, you should really do it. Like, now. More info and fine print after the jump.

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Protect Your Bike: register your ride with the 17th Police Dist & SOSNA

If you live within the boundaries of Lombard, Moore, Broad, and the Schuylkill please take a moment to visit the bicycle registry site established by the 17th Police District and SOSNA (South of South Neighbor’s Association). By registering your bicycle it will be easier to track and recover if ever stolen.

Unfortunately bicycle theft is a major problem in Philadelphia. The Bicycle Registry is a pilot program and if readily adopted could spread throughout the city and greatly improve bicycle recovery rates. Spread the word to friends who live in the designated area, as the success of this program depends on the community’s participation.

The excellent Andrew Dalzell of SOSNA has worked directly with the 17th Police District, the Bicycle Coalition, and neighborhood businesses to launch the registry. While you can register now, the official kick-off will be this Saturday at the annual Plazapalooza street festival. From 1 pm to 2 pm officers from the 17th district will assign registration numbers and etch them on bicycles.

All 2012 Specialized Roubaix SL3 models on sale: save up to $800

Paris-Roubaix, perhaps the most famous and most demanding one-day cycling race of the year, was this past weekend. If you’re a cycling fan, you probably spent your Sunday morning with your jaw on the floor, watching Tom Boonen just ride away from the field aboard his Specialized Roubaix and take his record-tying fourth win in the event.

It was a masterful performance, and to celebrate Tommeke’s big win, we’re putting all our 2012 Specialized Roubaix SL3 bikes on sale.* In addition to the 2012 SL3 bikes, we’ve still got two 2011 Specialized Roubaix SL2 Apex bikes on sale. If it’s in stock, it’s on sale. The list of available bikes is after the jump, so check it out, come see them in person, and find out why nothing is smoother is faster.

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All Cold-Weather Gloves on sale: up to 50% off

While the weather is getting warmer, it’s can still get pretty cold, and as all cyclist’s know well, a good pair of gloves can be the difference between a comfy ride and a cold, miserable ride.

We’re clearing out all our cold weather gloves, so if you need a new pair for those chilly morning rides or if you’re stocking up for next winter, come by and get a great deal some fantastic gloves. Check out models and pricing after the jump.

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Specialized Globe Daily 1 Sale: Save $50

That’s right! The Specialized Globe Daily 1 – the perfect blend of simplicity, practicality, and style – is on sale at Bicycle Therapy. We’ve got the Step-Through model, in the gorgeous light blue, available in all sizes, and the classic black non-step-through is available in both medium and large.

If you’re looking for a lightweight, ready-to-bike bike that you can just throw your leg over and ride, look no further than the Daily 1. Oh, and you can save $50 too.

2012 Specialized S-Works Epic Carbon 29 XTR is GONE, but the Epic Comp 29 can be yours for 1/3 the price

The Specialized S-Works Epic Carbon 29 XTR is such an amazing bike that it’s hard to describe, in large part because there’s nothing you can really compare it to. I mean really, name another full suspension 29er XC Race bike that weighs just over 20 lbs and has won multiple world championships. I dare you. They just don’t exist.

You know what else doesn’t exist? ANY 2012 S-Works Epics. Specialized just isn’t making any more, and we just got rid of the last one available. In the country. Until 2013. Yup. We know.

But don’t worry, we’ve got the Epic Comp 29 (1/3 the price of the S-Works) in stock, in your size. Check out more info after the jump.

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2012 LOOK Cycles: now in stock at Bicycle Therapy

We brought LOOK Cycles into the shop for the 2011 model year and the reception has been fantastic. There’s something almost indescribable about how good a LOOK bike feels that separates it from the pack. They’re smooth, light, lively, quick, and they just make you want to keep riding.

LOOK bikes not only ride really well, they look amazing too.  LOOK has been making carbon fiber frames longer than anyone, and their bikes really wear their innovations on their proverbial sleeve. The really cool thing is that even though the technological advances are easily readable, the bikes have a timelessness to them soon you know they’ll always look great.

The game remains the same for 2012. LOOK is sticking with their 2011 frame sets, but updating them with refined paint schemes and great components. We have a lot the 2012 models in the shop now, so check them out after the jump and stop by, call, or email for more info.

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All 2011 bikes are…SOLD OUT!

Well, it’s finally happened: all our 2011 bikes are sold. If you slept on the clearance sale, that’s a bummer, but if you’re still shopping for a new bike, we’ve got lots of 2012 bikes that are great values for money and we’ve got a few current model year bikes on sale too. Specifically, all our 2012 Specialized Roubaix SL3 and Globe Daily 1 bike are about 10% off. Long story short, come by anytime to check out our selection and we’re sure you’ll find the perfect bike.