The Staff

Lee Rogers aka “El Jefe”

Position: Owner

  • Years in the industry: Oy vey
  • Favorite bike(s): S-Works Roubaix w/SRAM Red, Specialized Allez Race w/SRAM Red 22 Hydraulic, and my 2010 S-Works Epic carbon 29r w/SRAM XX
  • Favorite ride(s)/destination(s): any ride I do is my favorite
  • If I could go on a ride with anyone, dead or alive, it would be: 2010 Team SaxoBank
  • Do: eat and drink while you ride
  • Don’t: hang out in your chamois too long
  • I won’t ride without: a mini tool kit and a master link
  • Favorite food on the bike: Hammer bars or PB&J
  • Favorite “recovery” food: bacon, egg, and cheese on a croissant
  • If I’m not on my bike or at the shop, I’m probably: at home with my family, or on my MX bike
  • Favorite pro rider(s): I have a lot of favorites but pros like Lance, Andy & Frank Schleck, Cancellara, Indurain, Lemond, Cippolini, and Pantani have brought so much to the sport of cycling
  • Tastykake or Soft Pretzel? Tastykake, especially Butterscotch Krimpets

 

Daniel Matthew “DJ” Janavey

Position: Sales Manager & BG Fit Tech

  • Years in the industry: Time is a flat circle
  • Favorite bike(s): Specialized Stumpjumper
  • Favorite ride(s)/destination(s): Provincetown, MA
  • If I could go on a ride with anyone, dead or alive, it would be: A clean-shaven Jeff Roth and “Diamond-Like” Dave McGinn.
  • Do: shave your legs
  • Don’t: shave your beard
  • I won’t ride without: delicious, life-giving water
  • Pre-ride ritual: get nervous about running late, show up way too early
  • Post-ride ritual: slamming back coffee(s)
  • Favorite “recovery” food: tuna
  • If I’m not on my bike or in the shop, I’m probably: Rolling d20’s
  • Favorite pro rider: Katie Compton
  • Favorite bicycle repair: Spoke+True
  • Tastykake or Soft Pretzel? Soft Pretzel

 

Jeff Roth

Position: Head Mechanic

  • Years in the industry: Nothing ever ends.
  • Favorite bike(s): Hercules.
  • Favorite ride(s)/destination(s): Beer Distributor.
  • If I could go on a ride with anyone, dead or alive, it would be: A fully bearded DJ.
  • Do:
  • Don’t:
  • I won’t ride without: A full beard.
  • Pre-ride ritual: Beers.
  • Post-ride ritual: Beers.
  • Favorite food on the bike: Beer.
  • Favorite “recovery” food: Choco Taco.
  • If I’m not on my bike or in the shop, I’m probably: Beer.
  • Favorite pro rider: Djamolibine Abdoujaparov
  • Favorite bicycle repair:
  • Tastykake or Soft Pretzel? Beer.

 

 

Steve Szejnrok aka “Snake”

Position: Mechanic

  • Years in the industry: 4
  • Favorite bike(s): Cinelli Mash Histogram
  • Favorite ride(s)/destination(s): Ambler Donuts
  • If I could go on a ride with anyone, dead or alive, it would be: Lance Armstrong
  • Do: Take Naps
  • Don’t: Find me on Facebook
  • I won’t ride without: willpower
  • Pre-ride ritual: Coffee & Donuts
  • Post-ride ritual: tequila straight
  • Favorite food on the bike: Clif Gel Xpresso
  • Favorite “recovery” food: Burgs
  • If I’m not on my bike or in the shop, I’m probably: on a Tinder date.
  • Favorite pro rider: Francois Pervis
  • Favorite bicycle repair: Spoke & True
  • Tastykake or Soft Pretzel? Donuts

 

Rachel Rubino

Position: Mechanic

  • Years in the industry:
  • Favorite bike(s):
  • Favorite ride(s)/destination(s):
  • If I could go on a ride with anyone, dead or alive, it would be:
  • Do:
  • Don’t:
  • I won’t ride without:
  • Pre-ride ritual:
  • Post-ride ritual:
  • Favorite food on the bike:
  • Favorite “recovery” food:
  • If I’m not on my bike or in the shop, I’m probably:
  • Favorite pro rider:
  • Favorite bicycle repair:
  • Tastykake or Soft Pretzel?

 

Michaela Albanese

Position: Sales Queen / Mechanic

  • Years in the industry: two.
  • Favorite bike(s): currently, my Chris Kelly RoShamBo, which is a handmade steel rigid single speed 29er. but in general, I love all things mountain bike.
  • Favorite ride(s)/destination(s): I spend most of my free time in the Wissahickon.
  • If I could go on a ride with anyone, dead or alive, it would be: my super rad and supportive Laser Cat teammates. (I’m a lucky gal because I get to do that frequently.)
  • Do: harness the gnarness.
  • Don’t: stop pedaling.
  • I won’t ride without: a helmet.
  • Pre-ride ritual: see how quickly I can chug a cup of coffee because it’s already five minutes after I was supposed to leave.
  • Post-ride ritual: not stretch.
  • Favorite food on the bike: ShotBloks and dill pickles.
  • Favorite “recovery” food: veggie wings, from Dawson Street Pub.
  • If I’m not on my bike or in the shop, I’m probably: petting dogs.
  • Favorite pro rider: Jacquie Phelan, because she was a badass woman mountain biker before that was a thing, plus she is queen of awesomely weird bike outfits.
  • Favorite bicycle repair: I could build wheels all day.
  • Tastykake or Soft Pretzel? salty soft pretzels all the way.

 

BIG KERM

Position: Sales

  • Years in the industry: Light Years
  • Favorite bike(s): Big boy bikes (Gentlemen, first gear!)
  • Favorite ride(s)/destination(s): Home
  • If I could go on a ride with anyone, dead or alive, it would be: Chazz Palminteri
  • Do: not hit me
  • Don’t: hit me
  • I won’t ride without: A certain level of fear
  • Pre-ride ritual: No sleep
  • Post-ride ritual: Sleep
  • Favorite food on the bike: Bugs
  • Favorite “recovery” food: Pistachios/Cashews
  • If I’m not on my bike or in the shop, I’m probably: Screwing up some code
  • Favorite pro rider: Still big Maggy
  • Favorite bicycle repair: A successful one
  • Tastykake or Soft Pretzel? Butterscotch Krimpets all day

 

Dawn Riddle

Position: Sales

  • Years in the industry:
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  • Favorite ride(s)/destination(s):
  • If I could go on a ride with anyone, dead or alive, it would be:
  • Do:
  • Don’t:
  • I won’t ride without:
  • Pre-ride ritual:
  • Post-ride ritual:
  • Favorite food on the bike:
  • Favorite “recovery” food:
  • If I’m not on my bike or in the shop, I’m probably:
  • Favorite pro rider:
  • Favorite bicycle repair:
  • Tastykake or Soft Pretzel?

 

Meghan Dinneen

Position: Sales

  • Years in the industry:
  • Favorite bike(s):
  • Favorite ride(s)/destination(s):
  • If I could go on a ride with anyone, dead or alive, it would be:
  • Do:
  • Don’t:
  • I won’t ride without:
  • Pre-ride ritual:
  • Post-ride ritual:
  • Favorite food on the bike:
  • Favorite “recovery” food:
  • If I’m not on my bike or in the shop, I’m probably:
  • Favorite pro rider:
  • Favorite bicycle repair:
  • Tastykake or Soft Pretzel?

 

Jake Beadenkopf

Position: Sales

  • Years in the industry:
  • Favorite bike(s):
  • Favorite ride(s)/destination(s):
  • If I could go on a ride with anyone, dead or alive, it would be:
  • Do:
  • Don’t:
  • I won’t ride without:
  • Pre-ride ritual:
  • Post-ride ritual:
  • Favorite food on the bike:
  • Favorite “recovery” food:
  • If I’m not on my bike or in the shop, I’m probably:
  • Favorite pro rider:
  • Favorite bicycle repair:
  • Tastykake or Soft Pretzel?