April 2011

Specialized Tarmac Elite Apex wins 2011 Bicycling Magazine Editor’s Choice Award

Posted: April 25th, 2011 | Filed under: Featured, Products, Road Bikes, Specialized | Tags: , , , , , , | 2 Comments »


Well, it looks like when you make a great bike, you get might just win an award. We’ve been hyping the 2011 Specialized Tarmac Elite Apex as an enveloping pushing ride; a true entry-level carbon road bike that doesn’t compromise in terms of ride, handling, or performance. Now it looks like the rest of the industry is starting to take notice. Bicycling Magazine just announced that the Tarmac Elite Apex is their Editor’s Choice for Best Recreational Road Bike. Whether you’re looking for an affordable carbon race bike or an all day ride won’t leave you wanting for something a little faster, this is a bike worth considering. We have it in stock in all sizes, so come by and ride an Editor’s Choice.

Ride Blue at Bicycle Therapy

Posted: April 4th, 2011 | Filed under: Blue, Featured, Products, Road Bikes | Tags: , , | Comments Off on Ride Blue at Bicycle Therapy

April 2011 VeloNews Aero Bike Test: Blue AC1SL

In case you haven’t heard, Bicycle Therapy is now the area’s only dealer for Blue Competition Cycles. Blue has been absolutely killing it in the Tri/TT, Cyclocross, and Aero Road markets with their high tech, high value, and high speed bikes. Whether you need a top end weapon for your next event or a rugged CX race machine, Blue has your ride. Most recently, the Blue AC1SL Aero Road bike took a close second in the VeloNews Aero Bike Test. Not bad for a little company out of Norcross, Georgia.

If you’re interested in seeing what hundreds of  hours of wind tunnel testing can do for you, we have the AC1 aero road bike available to demo in a size ML (56cm). Take the AC1 out on your favorite ride, get down in the drops and you’ll soon realize the joys of a road bike that slips through the air a little easier.

2011 Blue AC1 w/SRAM Force

Are you the kind of rider that seeks the trail less travelled when the leaves and temperature start to drop? Then check out Blue’s full line of cyclocross bikes. If you want budget racer that can take the abuse of full CX season and not abuse your wallet, look no further than the Blue Norcross SL. $600 for the frameset or $1700 for a complete SRAM Apex build, you can’t beat the value of this bike. Lightweight 7000 series double butted aluminum frame, full carbon fork with a tapered steer tube (1 1/8″ – 1 1/2″), and BB30 press-in bottom bracket. That’s a lot of kit for not a lot of money.

2011 Blue Norcross SL w/SRAM Apex

It doesn’t matter what kind of rider you are, Blue and Bicycle Therapy have you covered like a blanket.