February 2011

Black is the new Red: 2011 SRAM Red Teaser

Posted: February 21st, 2011 | Filed under: Components, Products, Road Bikes, Video | Tags: , , | Comments Off

As if there weren’t enough reasons to “make the leap,” the SRAM Road Diaries just released the above teaser for their 2011 SRAM Red group. Lightest, best-featured, and now the sexiest, the 2011 SRAM Red stuff looks amazing. Come by the shop to find out why eight pro teams are riding Red this year.

SRAM Apex: Ballin’ on a Budget

Posted: February 9th, 2011 | Filed under: Components, Products, Road Bikes | Tags: , , , | Comments Off

The 2011 SRAM Apex 10 speed came out last summer, but the long-term reviews of SRAM’s entry-level road group are just starting to come in. We’ve always been huge fans of SRAM’s road groups and we’re especially stoked about the high-performance, high-value Apex group. We currently stock seven road bikes with Apex – Specialized Allez, Tarmac, Secteur, Roubaix, Dolce, Ruby, and Crux – so it should go without saying that we’re pleased to hear that BikeRadar can confirm what we already know: SRAM Apex offers near-elite level performance at an entry-level price.

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Bicycle Therapy 20th Anniversary Capo Kit: order yours before the February 14th deadline!

Posted: February 5th, 2011 | Filed under: Featured, Products, Shoes Apparel Helmets | Tags: , , , | Comments Off

Bicycle Therapy celebrated its 20th Anniversary late last year, so to celebrate, we’re ordering a very special limited-edition commemorative kit from Capo Apparel. Based on the beautiful and high-performance Capo Monza line, our 20th Anniversary kit will not only look good, it’ll probably be some of the nicest cycling clothing you’ve ever worn. All kits are pre-order and pre-pay only, so if you want one, please get in touch by the February 14th deadline.  Please see the sizing chart after the jump for fit info.

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HTC High Road + Specialized: Meet the Boys

Posted: February 3rd, 2011 | Filed under: Featured, Products, Road Bikes, Specialized, Video | Tags: , , , , , | Comments Off

The 2011 Pro Road season is already under way, and there have been some pretty big changes for the new year. One of the biggest moves has to be the new partnership between HTC High Road and Specialized.

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Zipp 303: Amazing? Yes. Magic? Maybe.

Posted: February 2nd, 2011 | Filed under: Featured, Products, Video, Wheels | Tags: , , | Comments Off

Anyone who has ridden Zipp 303s can probably agree: they are, perhaps, the best road wheels. Ever. Super-light, stiff, aerodynamic, and surprisingly comfortable, the 303s are the most complete wheels you can buy. Carbon wheels had long been considered specialty-only – time trials, flat stages, etc. – but when Fabian Cancellara rode a set of 303s to victory in the 2010 Paris Roubaix, everyone sat up and took notice. The Zipp wheels are real-deal everyday, all day, any day wheels, capable of winning one of the most demanding one day races in the world.  Check out the video to learn more about these amazing wheels. We should probably mention that we have them in stock and available for demo.